Pay Now Direct
About Us
Pay Now Direct is a turnkey e-commerce provider combining merchant services, website development, last-mile delivery, POS, and reporting into one platform. What makes us different is that we are the first to enable merchants and affordable solution to accepting online SNAP EBT payments.
Our clients are grocery stores, farmers’ markets, and nonprofits (CSA’s, schools, food banks). We help allow them to process SNAP EBT (pin pad), debit, and credit card processing all in one easy-to-use portal. The result is that companies can eliminate expensive design work and tap into this emerging market while serving their local communities.
Key Team Members
Co-Founder
As an expert in e-commerce and retail marketing, Chris employs unique marketing campaigns designed to yield maximum revenue for his clients. Chris understands that fast, fluid technology influences consumer behavior through what becomes quantifiable demand.
The challenge to present the customer to the client is one that Chris takes pride in. Chris is quick to identify consumer trends which is integral to multiplying revenues for his clients. He relies on vision and research to help craft his message to capture the trend consumer with the right message at the right time. The results are cost effective marketing campaigns that reach new customers, drive revenues rapidly and retain existing customers.
Co-Founder
Ken’s solid credentials in Marketing & Digital Technology were earned from decades of successful, web development and delivery. Ken is a talented leader equally gifted in communication and illustration to the benefit of team members who often venture into the challenging and complex on behalf of their clients.
In today’s competitive environment of Digital Design, Ken works meticulously to satisfy Client Deliverables on time and on budget. Ken is an adventurer in Digital Technology and takes on Client Goals like his own. His client list is varied and includes valued, long-term relationships with several State and Local Agencies.
As is so important to the benefits of the pivot strategy to innovation; Ken’s instinct of “when” to pivot is key to his vision that promotes new ideas boosted by new digital technology that moves the project forward and over the finish line.
Vice President of Account Management
Chris Cooper serves as Vice President of Account Management at Pay Now Direct, where he strengthens merchant relationships and drives success with SNAP EBT payment solutions.
With deep expertise in payments, compliance, and financial services, Chris helps food retailers grow revenue both online and in-store. He combines strong account leadership with expertise in AI to build product descriptions, images, and marketing campaigns that boost customer engagement and sales.
Overseeing onboarding, support, and optimization, Chris ensures every merchant benefits from seamless POS and eCommerce integrations while receiving trusted, results-driven support tailored to their business.
Vice President of Account Management
Bradley DaWick is the Lead Website and Creative Developer at Pay Now Direct, where he drives innovation in digital commerce and payment integration. With deep expertise in WordPress, WooCommerce, and custom plugin and theme development, Bradley builds powerful, scalable solutions tailored to the unique needs of food retailers and merchants. His skills extend into CRM and ERP systems, ensuring seamless connections between front-end user experience and back-end business operations. Bradley also specializes in integrating complex payment gateways, delivering secure and compliant transactions. At Pay Now Direct, he combines technical mastery with creative design to enhance performance, usability, and growth.