The Pay Now Direct Marketing & Commerce Platform

Unifiy Your POS & Website

The Pay Now Direct solution is a new and exciting, cost-effective platform designed specifically designed for small and medium food retailers. The platform allows grocers to thrive in today’s complex selling environment by easily adding orders online for delivery, pickup, and shipping to their in-store sales. Customers love the extra service and so do store owners when they see the revenues increase by 5-20% year over year.

Guaranteed Approved EBT

Get EBT approved quickly with PayNowDirect. Our Guaranteed Approved EBT solution is designed to help eligible food retailers accept SNAP EBT payments through a guided and fully compliant process.

We provide expert SNAP EBT consulting, handling every step from application support to secure payment setup. Our team ensures your business meets USDA requirements, reducing delays and removing uncertainty.

With PayNowDirect, you can confidently start selling food stamp eligible foods, expand your customer base, and serve your community knowing your EBT approval is handled the right way.

Risk-Free Approval Guarantee

Pay Now Direct invests in your success. The website development cost is $3,000, but retailers only pay after USDA/FNS approval is secured. If approval is not granted, the website is provided at no cost. That’s how confident we are in our process.

key components of a POS system including touchscreen terminal, barcode scanner, receipt printer, payment processor, inventory software, and customer display connected together

Free POS System

Run your store smarter without paying more. Pay Now Direct’s free POS system is built specifically for EBT retailers who want speed, accuracy, and simplicity at the checkout.

Manage sales, inventory, and payments from one easy-to-use platform with no upfront cost. Our POS supports SNAP EBT, debit, and digital payments, helping you reduce errors, move lines faster, and deliver a smoother customer experience every day.

Whether you’re a grocery store or food retailer, our POS adapts to your workflow, keeps transactions compliant, and helps your business grow without adding extra expenses. Simple setup, reliable performance, and real support for everything you need to keep your store moving.

Smart tools. Zero cost. Real results.

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Customer Engagement

Dazzle customers, earn higher margins, increase revenues (5%-20%), and boost customer retention.

Unified System

An easy-to-use online ordering and point of sale (POS) system that integrates website, inventory, customer accounts, marketing tools, loyalty programs, and payments into one affordable platform.

Overview

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It’s Your Retail Experience, We Say – Own It!

Payment Solutions For

c-stores

grocers

farmers markets

SNAP EBT Facts

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SNAP: Federal $$$ Invested

The number of households that received SNAP benefits in July 2022

The average monthly SNAP benefit per household in July 2022

The amount spent by the federal government on SNAP in fiscal year 2022 to date in August 2022, up from the $120.9 billion spent during the same period a year prior
 

USDA and U.S. Department of the Treasury data

Read Full Article

What We Offer

Applying to the USDA simplified

  • Qualifying your Business
  • Drafting your Letter of Intent
  • Attending USDA Meetings

Learn More

  • Website Payment Plugin
  • EBT Payment Integration Plugin
  • POS Systems

Shop our Plugins

We are here to help.

  • Website Development
  • Secure Hosting and Managment
  • 24/7 Help Desk

See Complete Services

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Supporting Small Business

We help small businesses modernize their payment systems and accept payments face-to-face, online, and from mobile devices. The PayNowDirect plugin solution is easy to integrate with any current WordPress Website supporting a WooCommerce shopping cart, Word Press websites and advanced delivery tracking that will allow secure payments from all credit cards, gift cards and SNAP / EBT benefit cards securely. 

Partners